Understanding Variables in Email Templates

Variables are dynamic placeholders that automatically insert personalized information into your email templates. They help you create more engaging and relevant emails without manually customizing each message.

There are several types of variables you can use in your templates: [Recipient Name], [Company Name], [Your Name], [Your Field], and custom variables that you define.

To use variables in your templates, simply place them in square brackets. For example: 'Hi [Recipient Name], I'm interested in the [Role] position at [Company Name].'

Always test your variables before sending campaigns. Make sure your contact data is accurate and that variables are properly formatted. Use a mix of personal and professional variables for the best results.